6 steps to Breaking the Adwords Code – Part 2

In the Part 1 of 6 steps to Breaking the Adwords Code, we focused on picking the right keywords and how to group keywords as our first steps in breaking the Adwords Code. This post explores the remaining 4 steps essential for success in using Adwords profitably!

3. Optimize Ad Copy

Words in your Ad Copy that are part of your keywords list will be highlighted. This helps to increase click-through-rates and also lower your cost-per-click. You will be surprised how small changes to the words in your Ad Copy can significantly change CTR and CPC.

The copywriting of you ad should focus on helping people find what they are seeking for, or help solve their problems. Use words to try to make it your solution simple to them. Also, communicate Benefits, not Features, as people like solutions they can relate to.

Capitalization of keywords is also essential, as it helps draw attention to words you’d like to focus. Use several variations in capitalization, and test for best results.

It’s also important to TELL your customer what you want them to do. Finally, be creative, and not boring.

4. Create Landing Pages for high Quality Score

Your readers decide to buy based on what they read on your Landing Page. As you have only 10 seconds to capture your reader’s attention, ensure that the headline corresponds to the ad. Then, get your content to focus on your Most Wanted Response. Do not let your reader navigate away from your copy. Finally, you’d want to make your order button clearly visible, or your checkout form prominent. Ensure that your keywords are incorporated into your landing page copy, and that you have a balanced number of incoming and outgoing links for a high quality score.

5. Apply optimum bidding strategies

Cost-per-click is also a factor for Adwords success. With Google adwords, you have the facilities to track ad performance through average revenue per sale, profit per sale, and your conversion rate. With these numbers, you can then decide if you are paying too much per click, or whether a specific keyword is generating the results you are paying for.

Another point to note is that Google does not necessarily place ads with the highest bids on top rankings. The ad position is determined by the cost-per-click multiplied by the click-through-rates. Therefore, you may end up paying a high cost-per-click just to get your ad up at the top.

According to the Adwords Winners Playbook by Mindvalley however, getting your ad at the top may mean that you may be getting unwanted clicks. Instead, you should aim to be at the 2^nd to 4^th positions for optimal results.

6. Split Test for Success

Spilt Testing is a continuous effort, encompassing several steps:

• Write different versions of the same ad
• Wait for the ads to reach 30 clicks and see which one performs better. Google will place the ad with the higher click through rate at the top.
• Take the better performing ad, create another ad, and test again for better results
• Refine your ad till you get a high click-through-rate, for a low bid price.
  

The 6 steps highlighted in this post are just the tip of the iceberg in breaking the Adwords Code. In the complete Adwords Winners Playbook of 91 pages, you’ll find it packed with detailed information on how you can create an edge with your Adwords Campaign. Check it out here - Adwords Winners Playbook by Mindvalley.