Why isn’t your Google Adwords campaign working?

With Google Adwords being one of the best PPC programs around, it is no surprise then that many internet marketers are deftly using this to make money online. Naturally, many internet marketers have claimed to share their Google Adwords success secrets in downloadable PPC guides, often sold on affiliate sites.

Google Adwords PPC use is not as easy as it seems

Many PPC ebooks do not deal with the strategies needed for success in Google Adwords.

Merely knowing how to setup a Google Adwords campaign is inadequate for successful online advertising. The following are some of the pitfalls of Adwords PPC use when not implemented strategically:

1. Your ad does not appear if your cost per click is too low. At times, a minimum of $5 per click is required for highly competitive keywords.
2. Your ad does NOT appear if your ad copy is not optimized properly.
3. Your ad does NOT appear if your landing page contributes to a low Google Adwords Quality Score.
4. Keyword combinations, when not optimized, may mean fewer ad impressions.
5. Your ad is NOT listed on the first page as your competitors are willing to pay a higher cost per click.
6. You waste paying for clicks from the wrong target group.
   

In essence, you need a winning PPC play strategy to optimize your Google Adwords campaign for successful and profitable results. A good PPC guide would incorporate a process to select relevant keywords, form optimum keyword groups, write catchy ad copies, produce copywriting for quality landing pages, and incorporate testing methods to continuously improve the campaign.

All these elements for success can be obtained from The Winner’s Playbook by Mindvalley Labs. This is NOT a Google Adwords PPC guide for the beginner, but rather an essential framework for success in using Google Adwords.