6 steps to Breaking the Adwords Code – Part 1

You need to learn how to break the Adwords Code if you are:

• Spending TOO MUCH money on Google Adwords, with little results

• Wondering why you have such Low Ad Impressions

• Confused when Google tells you that your Ad Quality Score is Low

• Thinking of giving up on Google Adwords or your Internet Marketing Venture

I’ve experienced all of the above before, and like you, also considered giving up. That was when I stumbled upon the Adwords Winners Playbook by Mindvalley.

Now, if you have used Adwords before and you want to SEE PROFITABLE RESULTS, then the following steps are important. You see, Google has designed their Adwords PPC system to be sophisticated. This means you’ll need a good strategy to be able to use the Google Adwords system to your advantage.

These steps are some which I’ve picked out from the Adwords Winners Playbook by Mindvalley.

1. Pick the right Keywords

First, a list of possible keywords for your campaign needs to be created. You need to know how to use keyword variations. Learn how to use online keyword tools such as Google Suggest, Wordtracker and Google Adwords Keyword Suggestion Tool.

Next, use Broad, Phrase, Exact or Negative Keyword matches in your Adwords settings. For example, if you place key phrases in quotes (“), this would mean that your ad will show when there is a match with the phrase.

2. Proper Keyword Grouping

Small keyword groups and their relationship to Ad copy, affects the minimum bid price for each keyword. Also, matching keywords to Ad copy, will help to increase click-through rates, to have more targeted ads, to know how much to bid for your ad, and finally, to beat your competitors.

While running your ad, you should implement a continuous process of scrubbing your keywords in order to eliminate keywords that do not generate the results you want.

The remaining 4 steps in Breaking the Adwords Code shall be covered in Part 2 of this series. For detailed information on each of the steps above, check out Adwords Winners Playbook by Mindvalley.