5 ways to improve your Adwords Quality Score

Using Google Adwords to promote your product or your website may seem easy at first. However, if your ads don’t show or when you are slapped with a minimum bid price of $5 per keyword, you’ll begin to wonder why.

The fact is, your bid price isn’t the only factor influencing your ad placement. Keyword combinations, landing page quality and ad copy are also important. In addition, Adwords give top rankings to ads with high click through rates particularly for competitive keywords.

So, how do we break this? We work on improving the Adwords Quality Score. Here are 5 tips for this:

1. Beef up your Landing Page

• Keywords you use must appear on your landing page.
• Use Meta tags properly to ensure that Google sees the relevance of your landing page.
• Make sure that your landing page has a good balance of incoming and outgoing links. Google doesn’t like selfish landing pages, with only minimal outgoing links.
• Finally, use the Website Content section of Google Adwords Keywords Tool Analyzer to determine what Google sees as relevant keywords on your landing page.
  

2. Keep your Keyword Groups Small and Related

• Put related keywords together, as Google would see them as more targeted
• Test each keyword group with each ad copy
• Change combinations of broad, exact, phrase and negative matches
• Check your click-through-rates and see them change as you change your keyword combinations
  

3. Have your keywords appear in your Ad Copy

• Remember to incorporate keywords in your Ad Copy.
• Keywords will be bolded, thus increasing visibility to your ad.
• Spilt test your ad copy against click through rates.
• Ads that do not have matching keywords against keywords in the keyword groups are more likely to be ranked lower.
  

4. As ad quality improves, lower per-click bid price

• Ad placement is determined by both click-through-rate and Bid Price. Once your Click-Through-Rate has increased, then you are able to lower your bid price and still maintain a relatively high ranking.
• At times, getting the highest ranking may mean you may be wasting money on random clicks. To avoid unwanted clicks, it may be better to get ranked between 2^nd and 4^th place.
  

5. Test, Test, Test!

• Always spilt test your ads to get the best results. Conquering the Google Adwords code is not an easy feat. It takes continuous working, testing and tweaking, before the best ads and optimum placements are produced.

Ultimately, getting your Adwords Quality Score up requires continuous improvement, with the use of the right methods. Mindvalley's Adwords Winner's Playbook is one of the books that deals with this in great detail. This way, you won't end up losing your money on high cost per clicks on the wrong target market.

Further Reference
10 Ways to Improve Your Adwords Quality Score - A Case Study
6 SEO Tips to improve your Adwords Quality Score